Meleney previously told The Drum how the brand had launched in CrossFit, and that the sport was its exclusive focus for the first few years. Around 20,000 fans are expected to be in attendance, with millions more watching online. This is the first year the CrossFit Games will be held in front of fans after holding the 2020 competition without an audience due to the Covid-19 pandemic. This partnership will help introduce Nobull to millions of athletes and fitness enthusiasts around the world by showcasing our products and celebrating our athletes.” Why does this matter? “As a marketer and consumer, I’m thrilled to be aligning Nobull with Spotify to use digital audio as another way to reach our audience. Todd Meleney, chief marketing officer at Nobull, added: “With the incredible momentum toward health and wellness, the connection between music and fitness has never been stronger. I am thrilled that Nobull is leveraging the power of digital audio to set the tone for this year’s CrossFit Games,” said Brad Grealy, head of client partnerships at Spotify. “From pump-up playlists to walkout songs, music and sports are inextricably linked and at the center of our cultural fabric. Nobull and CrossFit will be playing the Beast Mode playlist on-site at the Nobull CrossFit Games, as well as mentioning it during the CBS broadcast of the competition, which will run from July 27 to August 1.
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